Mastering B2B Messaging: Five Strategies To Connect With The Buying Network In The AI Era
B2B buying decisions are no longer driven by one person — they're made by networks. This article lays out five actionable strategies that help businesses adapt their messaging to connect with multiple influencers across the buying journey. Read the article to see how leading firms are updating their approach, and contact Kobargo Technology Partners to see how you can refine your messaging to match the way decisions are made today.
What is the buying network?
The buying network refers to a complex web of participants involved in the purchasing process, including external influencers, customers, partners, providers, and even AI tools like ChatGPT. This network reshapes how B2B marketers approach messaging, moving away from targeting a single decision-maker to engaging multiple stakeholders who contribute to the buying decision.
How can marketers connect with the buying network?
Marketers can connect with the buying network by understanding their audience deeply, ensuring message consistency across all channels, leveraging technology and AI for insights, fostering collaboration among network participants, and maintaining a human touch in their messaging. This thoughtful approach helps ensure that messages resonate with all stakeholders involved.
Why is technology important in B2B messaging?
Technology, particularly AI, is crucial for B2B messaging as it provides insights into how messages are received and shared within the buying network. By utilizing analytics, marketers can personalize their messages at scale, ensuring relevance for each member of the network, which ultimately enhances engagement and effectiveness.
Mastering B2B Messaging: Five Strategies To Connect With The Buying Network In The AI Era
published by Kobargo Technology Partners
Kobargo is an IT Engineering firm with nearly 50 years of collective technology experience offering world-class technology services and solutions to businesses across the nation. Founded in 2012, Kobargo’s mission is to provide strategic technology support services, solutions and guidance to businesses adopting cloud technologies to ensure they achieve their profitability and growth goals.
Kobargo enables customers to focus on their core competencies and leave behind the cost and complexities of outdated, resource-draining, systems by providing powerful, easy-to-use, cost-effective solutions. Kobargo’s experience guiding Fortune 500 and Global 2000 companies in their adoption of advanced technologies is translated into superior, white-glove IT services. Kobargo Technology Partners is headquartered in Arizona, with a regional office in New York.
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